Celebrating originality and the urban environment
Timbuk2 / Chicago
RESULTS
• Increased foot traffic and brand awareness in the Chicago market
• Prototype design rolled out to 10+ stores in the US and Canada
I led a talented team to create a unique retail experience to complement Timbuk2’s refreshed brand identity. The flexible concept reflects their focus on product customization and celebrates the history of a homegrown San Francisco brand. We also wanted to celebrate the urban environment and foster a strong sense of community.
